Whats In The Kit?
Kit Contains:
Amino Acid & Keratin Shampoo (50ml)
Amino Acid & Keratin Conditioner (50ml)
Blow Dry Protection Spray (50ml)
100ml Treatment
An At-home Brazilian Straightening Kit
Transform your hair with the revolutionary Formula 29 Brazilian Straightening, the safe and effective alternative to Brazilian Hair Straightening. Our cutting-edge formula provides salon-quality results without the use of harmful chemicals, so you can enjoy smooth, straight, and frizz-free hair from the comfort of your home.
Key Benefits:
– Safe & Formaldehyde-Free: Unlike traditional Brazilian Hair Straightening treatments, Formula 29 Core Straightening is completely free of formaldehyde and other harsh chemicals, making it safe for at-home use.
– Long-Lasting Results: Achieve sleek, straight hair that lasts. Our advanced formula ensures your hair remains smooth, manageable, and frizz-free for weeks.
– Nourishing & Conditioning: Infused with essential nutrients, this treatment not only straightens but also deeply conditions your hair, leaving it soft, shiny, and healthy-looking.
– Easy to Use: Designed for simplicity, our treatment can be easily applied at home, delivering professional results without the need for a salon visit.
Why Choose Formula 29 Brazilian Straightening?
Experience the benefits of professional hair straightening without the risks associated with harsh chemicals. Formula 29 Brazilian Straightening offers a safe, effective, and convenient way to achieve the smooth, sleek hair you desire. Perfect for all hair types, this treatment transforms unruly, frizzy hair into beautifully straight and manageable locks.
Achieve the smooth, straight hair you’ve always wanted with Formula 29 Brazilian Straightening. Safe, effective, and easy to use, it’s the perfect solution for beautiful, salon-quality hair at home. Try it today and see the transformation!
Color-Treated Hair and Brazilian Straightening: Important Information
At Formula 29, we strive to provide high-quality haircare products and treatments. While our Brazilian straightening formula is designed to smooth and strengthen hair, it is important to note that color-treated hair may experience some lifting or fading of tint during the treatment.
This occurs because:
- The treatment process involves opening the hair cuticle to allow smoothing agents to penetrate deeply, which can shift or lighten color molecules.
- Heat applied during the process, such as from a flat iron, may impact hair color, especially on porous or previously treated hair.
Tint vs Toners: While permanent colours are not affected by Brazilian Treatments, toners are not permanent and will be stripped off. The good news is that you can re-tone your hair with an acidic toner.
To minimize this effect, we recommend that you consulting with your stylist or our team to determine the best approach for your specific hair type and colour.
Disclaimer: Formula 29 is not liable for any colour changes or lifting that may occur as a result of using our Brazilian straightening treatment on colour-treated hair. We encourage all clients to discuss potential risks and outcomes with their hair professional before proceeding with the treatment.
How long will it last:
Up to 38-50 washes depending on hair type, application of treatment and post treatment products used on hair.
Aftercare:
To maximize the lasting effect of the treatment we recommended Formula 29 Shampoos & Conditioners for use post-application.
Like all other straightening treatments, it will not survive conditions such as pool or ocean waters.
Guide For Hair Type
Tight Curls, Coily & Resistant Hair
Type 3C – 4C curls
Full strength
230 degrees
Curly to Wavy Hair
Type 2C – 3B
Dilute with 50ml of bottled water
230 degrees
Wavy, Fine or Soft Hair
Type 2A – 2B
Dilute with 100ml of bottled water
200 degrees
Chemically Treated, Bleached or Damaged Hair
Dilute with 100ml of bottled water
180-190 degrees
Directions For Use
1) Wash the hair with a Formula29 shampoo and blow dry.
2) Apply the product with a brush, log by log leaving 1 cm from the roots.
3) Keep the product on the hair for 15 minutes.
4) Blow dry the hair while straightening with a comb or brush. Dont panic if it gets sticky. Work through it.
7) After the hair is dry, pass a flat iron 7-9 times over the hair at a temperature of 200 degrees celcius for blonde or bleached hair and 230 degrees celcius for other hair types.
8) After the flat iron, rest the hair for 15 minutes, rinse thoroughly and wash with the conditioner.
Michelle mc donald –
The Brazilian Straightening formula really made a huge difference to keeping my frizzy hair straight in the Durban summer humidity. My hair was easier to leave to dry naturally and easier to style. The only downer about it is that you can’t get your hair wet in pool water or sea water. But it was a small sacrifice to have my hair stay straight when the high humidity. Totally recommend this product.
Simone –
After using this kit ,I will never go to the salon again.
This product is amazing and would recommend it to everyone.
T (verified owner) –
Awesome! Using all the products together, takes your hair to the next healthier, shinier level!
Lisa –
I was fortunate enough to have a hairdresser apply this to my hair in December and now, at the end of May, I’m still seeing the benefits! Soon it will be time to re-do!!
Cindy Harrison (verified owner) –
This is the third time I have used the Brazilian straightening kit, and the results are the same every time! Straight hair with no frizz and silky soft. Product does exactly what it is supposed to do with easy-to-follow instructions. Furthermore, if you use the correct after care products the results will last longer! Definitely worth it
Marlitz – Midrand –
I was spending R1800 every 6 months at the salon to straighten my hair. Now I do it myself at home with Formula 29 and it lasts even longer! My hair is shiny, smooth, and the frizz is completely gone. Game changer!
Melissa R – Johannesburg –
I’ve tried other Brazilian products before, but they either smelt awful or left my hair feeling heavy. This one is different. It’s formaldehyde-free, smells amazing, and my hair feels light and soft—like I just walked out of a pro salon.
Anne – Midrand –
I love how much time I save in the morning. No more ironing or endless blow-drying. My curls are relaxed but not flat, and I still have body in my hair. Just wish the instructions were a bit clearer for first-time users.
Karmen S –
My hair is naturally very coarse and frizzy, especially in summer. This straightening treatment made it sleek without damaging it. Plus, the fact that I can do it at home means I’m saving a lot on salon visits!
D Kruger –
I used it on Friday night, and by Saturday I was already getting compliments. It’s like a full salon treatment in a bottle—smooth, straight hair with way less effort. Definitely part of my regular routine now.
Chelsea (verified owner) –
My hair feels exactly as it did after leaving the salon! I am so impressed and wish more people knew about this!
Chelsea (verified owner) –
My hair feels exactly as it did after leaving the salon! I am so impressed and wish more people knew about this!
Lee –
Game changer!!! I have been doing a Brazillian on my hair for over 12 years and have spent a small fortune on my hair. I saw Formula 29 advertised on Instagram and immediately went online to purchase my kit. I usually spend R1800 every 3-4 months doing a Brazillian treatment. This time I got the whole kit (shampoo; conditioner; mask; heat protector and Brazillian treamtment) for R650! I mean what a bargain! I have very thick hair and only used half the bottle. I am completely obsessed with this product. It was so easy to use; smell is delicious and my hair looks like I spent a load more money! Thank you Formula 29. You newest biggest fan.