Who is this for?
Blonde and gray hair tones
Transform your blonde and gray tones with the ultimate brass-busting solution. Our innovative formula neutralizes unwanted yellow and orange hues, leaving your hair bright, vibrant, and full of life. Unlike traditional purple shampoos, Silver & Blonde Lift Shampoo is oil- and silicone-free, ensuring weightless volume without buildup.
Infused with advanced color-balancing technology, this shampoo gently cleanses while enhancing your natural shine. Perfect for blonde, platinum, or silver hair, it preserves your color and strengthens each strand, offering professional results at home.
Experience the Formula 29 difference—clean, lifted, and beautifully balanced hair every wash.
Ané Potgieter –
Finally a purple shampoo that doesn’t leave my hair flat and oily! My blonde highlights look brighter, and my hair feels light and full after every wash. No buildup, no dullness – just clean, cool-toned hair.
Melissa D. Pretoria –
I’ve tried so many toning shampoos, and this one is by far the best! The fact that it has no silicones makes a huge difference – my hair stays fresh and voluminous, not weighed down. Love the icy tone it gives my blonde.
Karen F –
Used this on my silver-grey hair and the brassiness disappeared after just two washes. It’s gentle but effective, and doesn’t coat my hair in that weird slippery layer other purple shampoos leave behind.
Anne van der Merwe –
Obsessed! It brightens my blonde without drying it out or making it heavy. I also appreciate that it’s silicone-free – you can actually feel your hair breathing.
Colleen M., Durban –
This purple shampoo is a game changer. I’ve been struggling with volume and dullness from other toning shampoos, but Formula 29 gives my hair that salon-fresh bounce and tone in one step. Will definitely repurchase!