Who Is This For?
Fine hair – use as a hydration treatment
Medium hair – use as a hydration treatment or as a routine conditioner
Coarse hair – use as a routine conditioner
Introducing Formula 29’s Professional Hair Mask, the ultimate intensive treatment for nourishing, strengthening, and protecting all hair types. This luxurious mask delivers deep hydration, enhanced heat protection, and superior shine for healthier, more resilient hair.
Expertly formulated with amino acids and conditioning agents, our mask provides advanced thermal protection while sealing in moisture and smoothing the hair cuticle. Its concentrated care complex actively restores weakened strands, improving elasticity and manageability. The pH-balanced formula helps combat the damaging effects of heat styling, chemical treatments, and environmental stressors, leaving your hair silky, strong, and vibrant.





Madelein – Pretoria –
My hair was dry and snapping at the ends from too much colour. After using this mask once a week for a month, it’s like new hair. Soft, shiny, and no more breakage. And best of all — no greasiness
Ronel – Potchesfstroom –
Ek het nie gehou van maskerprodukte wat olierig is nie, want dit maak my hare slap. Dié een is anders – lig, voedsaam en dit laat my hare voel soos sy. Ek is mal daaroor!
Elsabé V –
I was shocked that something with no oils or silicones could make my hair feel so soft. After rinsing, my hair felt detangled and strong without that coated feeling. I use it every Sunday now.
Christelle – Rustenburg –
I have heat-damaged hair and this mask brought life back into it. It smooths and strengthens, but it doesn’t weigh it down like other deep conditioners. It’s become my regular conditioner.
Mariska Nel –
It makes such a difference, especially after I’ve been swimming or out in the sun. My hair drinks it up, but there’s no residue. Honestly feels like a salon treatment at home.