How to Use:
Apply to clean, blow dried hair, distributing evenly on damaged areas

Fine-Medium Hair: Leave on for 20 minutes before blow drying, (and ironing for a longer lasting finish) which is followed by rinsing &  conditioning with our Amino Acid & Keratin Conditioner.

Curly Hair: Leave on for 60 minutes before rinsing off followed by our Amino Acid and Keratin Conditioner.

🧴 How to Use (and When to Use) with Colored Hair

To ensure optimal results and preserve your hair colour, follow these timing guidelines based on your colouring method:

🎨 For Permanent Hair Color

Apply the Formula 29 Treatment after colouring.
✅ Safe to use once color is fully developed and rinsed.
⚠️ Wait at least 24 hours before applying heat styling tools post-treatment for best colour lock-in.

💧 For Demi-Permanent Color

Apply the Formula 29 Treatment after colouring if using an alkali treatment or before if using an acidic treatment.
✅ Treatment will smooth and strengthen the hair, prepping it for even colour absorption.
⚠️ Apply the treatment to a test section of the hair to determine colour fading before treating the entire hair.

✨ For Toners & Direct Dyes

Apply the Formula 29 Treatment before toning.
✅ This ensures tone clarity and prevents pigment stripping.
❌ Avoid using the treatment after toning, especially with pastels or vivid shades.

💡 Pro Tip: If you’re using a high-precision color like platinum, silver, or fashion shades, we recommend a 48-hour wait between treatment and toning to ensure pigment accuracy and tone hold.

For best results, follow with Formula 29 Conditioner to lock in hydration.

Give your hair the ultimate repair boost with Formula 29’s Repair Complex – because healthy hair starts at the core.