Your Healthy Choice in Haircare
Formula 29: The Science-First Haircare Project
Formula 29 was born out of a research initiative—not a marketing plan. Developed by scientists and haircare experts, our mission is to raise awareness about the silent damage caused by silicone buildup on the hair and scalp. Years of clinical observation, chemical analysis, and consumer trials have confirmed a growing problem: silicones, though marketed as smooth and shiny miracles, often lead to hair thinning, clogged follicles, scalp imbalance, and long-term damage—especially when used repeatedly without proper cleansing.
We created Formula 29 as a scientific response to misinformation in the haircare industry. Every product is part of our commitment to transparency, long-term hair health, and education. With each formulation, we prove that high-performance, professional-grade results are possible without silicone or the heavy coating agents that compromise your hair’s natural biology.
Our goal is not just to sell products—we’re here to expose the truth. We are a movement backed by chemistry, helping women take control of their hair health through informed choices and evidence-based formulations.
What do Clients say?
Every person has different needs for perfect hair. We have created a 3-step solution for getting your hair to feel the way you want it to be.
Contact our internationally recognised scientists for expert advice.
