Formula 29
Shampoos
Amino Acid & Keratin Shampoo
All Hair Types
Formula 29’s Amino Acid & Keratin Shampoo: Advanced Oil, Silicone, and Sulphate-Free Shampoo with Alpha & Beta Hydroxy Acids, Keratin, and Amino Acids
Unlock the ultimate in hair care luxury with Formula 29’s Amino Acid & Keratin Shampoo, our most advanced shampoo yet. Specifically designed for those who seek unparalleled hair health and vitality, this twice-concentrated formula goes beyond the basics. Free from oils, silicones, and sulphates, Formula 29’s Amino Acid & Keratin Shampoo delivers an exceptionally pure, powerful cleanse while enriching your hair with advanced nutrients.
Colour Protection Shampoo
All Hair Types
Formula 29 Colour Protection Shampoo is a gentle, sulphate-free cleanser designed to protect and extend the life of colour-treated hair. It cleanses without stripping, strengthens the hair fibre, and helps prevent fading while maintaining shine, softness, and vibrancy. Ideal for daily use, it keeps colour looking fresh, luminous, and healthy for longer.
Purple Shampoo
Silver or Blonde Hair
Transform your blonde and gray tones with the ultimate brass-busting solution. Our innovative formula neutralizes unwanted yellow and orange hues, leaving your hair bright, vibrant, and full of life. Unlike traditional purple shampoos, Silver & Blonde Lift Shampoo is oil- and silicone-free, ensuring weightless volume without buildup.
Infused with advanced color-balancing technology, this shampoo gently cleanses while enhancing your natural shine. Perfect for blonde, platinum, or silver hair, it preserves your color and strengthens each strand, offering professional results at home.
Experience the Formula 29 difference—clean, lifted, and beautifully balanced hair every wash.
Chelating Shampoo
All Hair Types
Formula 29 Chelating Shampoo is your ultimate solution for hair exposed to hard water, chlorine, and environmental pollutants. Specially formulated to remove heavy metals and neutralize chlorine, this deep-cleansing shampoo gently purifies your hair while maintaining its natural moisture balance. Perfect for swimmers, outdoor enthusiasts, or anyone looking to protect their hair from buildup and dullness, it leaves your locks feeling refreshed, light, and rejuvenated.
Say goodbye to residue and hello to clean, vibrant hair with Formula 29 Chelating Shampoo. Pair it with our conditioning treatments for a complete care routine!
Men's Shampoo
All Hair Types
A sulphate-free men’s shampoo designed to cleanse without stripping or fading colour. Formulated with alpha and beta hydroxy acids to gently exfoliate the scalp, remove buildup, and promote healthier-looking hair while remaining safe for dyed and treated hair.