A professional shampoo that is oil, silicone and parabens free for hair fall reduction due to buildup
Formula 29’s sulfate-free shampoo is concentrated and stands out as the most potent all-in-one solution for repairing and strengthening all hair types. Infused with Salicylic Acid, Citric Acid, Keratin and Amino Acids, this shampoo boasts a powerful repair care complex that fortifies weakened hair bonds, enhancing overall hair strength.
Unlock the ultimate in hair care luxury with Formula 29’s Amino Acid & Keratin Shampoo, our most advanced shampoo yet. Specifically designed for those who seek unparalleled hair health and vitality, this twice-concentrated formula goes beyond the basics. Free from oils, silicones, and sulphates, Formula 29’s Amino Acid & Keratin Shampoo delivers an exceptionally pure, powerful cleanse while enriching your hair with advanced nutrients.
How to Use:
Apply about 10 ml to wet hair, as the concentrated formula goes a long way. Massage into the scalp and work through to the ends. Rinse thoroughly. For best results, follow with your favorite conditioner.





Danelle –
I have cut my hair 2 years ago and it hasn’t grown until a year later when I started using the shampoo, my scalp feels so clean and my hair is absolutely sleek with the aid of their conditioner as well! I was blown away with my significant hair growth.
Elsie –
By far one of the most thoroughly cleansing, yet gental formulations I’ve used so far. It has a very deep respect to the health of your scalp, which let’s face it alot of other brands fail to deliver on. Thanks for the suitable PH to take care of our Scalps Formula 29. The conditioner pairs like a dream with this shampoo, not to mention the leave in conditioner. Looking forward to other great additions to this range!
Strini –
I loved everything about this shampoo. It cleanses using very less product, which saves me money. As a guy, I look for something quick, easy and does the job. This shampoo has been that for Me. Its a fresh, clean and refreshing feeling the whole day. After a workout, it’s all you need to do the job in super less time. No itchiness, no oil residue and no buildup!
Lisa –
The shampoo leaves my heart feeling super clean.
Zaheeda –
After years of struggling with hair loss and unhealthy hair due to a medical condition, I can confidently say that your amino acid and keratin range has made a remarkable difference. I’ve seen a significant reduction in hair loss, and my hair now feels noticeably stronger and healthier. It’s also much shinier, with improved resilience in each strand.
This range is especially impressive for anyone who colours their hair with dye—it maintains vibrancy without compromising hair health.
Truly, this product is a winner! Thank you for creating something that delivers results!
Tricia –
With this shampoo, I can wash my hair every five days. My hair has grown more than 10cm in 10 months using formula 29 products. Highly recommend!